You can’t pay for your page to rank higher in organic search results. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. Ads (in this context, PPC or pay-per-click ads) make up a significant portion of many SERPs. Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query.To understand the value of SEO, let's break our definition into three parts: Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website. SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results.
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